Erik Brass

Reaper's Fire

Packaging Design

Challenge: Create a packaging label and box for a hot sauce using the word “fire” in the title. 

Solution: Reaper’s Fire hot sauce is made from the hottest peppers on the planet - the Carolina Reaper. It’s not for the fainthearted. With bold colors and an illustrated pepper/skull design, the reaper’s fire hot sauce packaging warns you about what you’re getting into before you buy it.

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