Challenge: Create an annual report that effectively communicates the OSU Outdoor School’s previous year’s work in a visually compelling manner. This annual report was sent to all Oregon legislators to seek additional funding for the following year.
Solution: The finished document was a 42 page annual report that focused on communicating the information through thoughtful typography; large photos of both the Outdoor School in action as well as nature photos; infographics featuring trees and tree rings; and tree ring and pinecone bullet point characters. Using OSU’s brand colors, fonts, and designing custom infographics related to the outdoors, created an annual report that felt cohesive, on-brand, and told the ODS story in a compelling manner.