Erik Brass


Branding + Print

Challenge: Develop a wordmark, marketing and informational campaign for a Ted Talk series focused on city development and the environmental influence it has.

Solution: This included designing mailable promotional materials such as an e-vite and a postcard, a poster that advertised the event, and an event magazine or booklet that gave some information on the speakers of the event as well as a schedule. This project required that a wordmark, style guide, color scheme, and cohesive design system across all aspects of the marketing materials. The end result pairs a modern mark with nature photography to create a contrast and relationship between the natural and man-made.